Yahoo! Japan is among the leading search engine portals in Japan. Here are a few facts about Yahoo! Japan that all businesses should know:
- It reaches nearly 81% of all internet users in Japan.
- It is able to generate about 2.1 billion page views every day (65 billion page views every month).
- It is the first choice among marketers for ad placement. There has been a 150% growth in the number of users/advertisers in the last seven years.
On Yahoo Japan, you can find anything and everything: news, entertainment, auctions, online shopping and of course an Internet directory and the search engine. It also offers services like e-mail, message board access and personalized web pages to the registered users.
Yahoo Japan Promotional Advertisements
In simple terms, Yahoo Japan Promotional Ads is nothing but a performance-oriented advertising service which allows businesses and individuals to post ads on larger websites like Yahoo! Japan.
The two key pay-per-click services provided under Yahoo! JAPAN Promotional Ads are: “Sponsored Search” and “YDN or Yahoo Japan! Display Ad Network”
Sponsored Search is search advertising which displays advertisements related to the search query put in by the internet user (for products and services). On the other hand, In YDN, advertisements are displayed to individuals interested in your businesses’ products/services with the support of different targeting functions (e.g. infeed ads, interest match, mobile etc.).
There are several factors which determine the cost of advertising on Yahoo Japan. These include factors such as your targeted customers, your products/services as well as your campaign objectives (e.g. branding, lead generation etc.). There is also an initial fee charged for setting up an account on Yahoo Japan.
Premium Ads
Yahoo Japan’s Premium Ads service is impression-based advertising that makes use of rich media or graphical units. The ads are displayed all across the Yahoo! JAPAN network. Various methods are used for reaching out to your target audience. These include time targeting, area targeting, behavioral targeting and demographic targeting.
As a business, if you decide to advertise only on Google and not on Yahoo! Japan, it might lead you to lose out on significant amount of traffic and leads. Even though Google is a popular search engine all over the world, it does not enjoy a market share equivalent to Yahoo! Japan in Japan. This is because those living in Japan are accustomed to using Yahoo! Japan as their primary search engine for a long time.
