Marketing is a powerful tool that can make or break a company. Smart marketing can bring in customers, increasing the company’s visibility and revenue. Using Google PPC, you can market your products and services to the right customers, enabling a positive ROI. Pay-per-click or PPC is an advertising technique that uses click-through-rates to generate revenue. In other words, whenever a user clicks on an ad, a payment is made to its publisher.
Google is unquestioningly the most popular search engine/website in the world. Being featured on its first page will significantly boost your company’s visibility. Even though Google is not Japan’s preferred search engine/website (that honor goes to Yahoo! Japan) companies can still benefit a lot by using Google PPC.
AdWords for Japan Marketing
Google’s PPC is commonly referred to as AdWords. As the name suggests, the service uses advertising words or keywords relevant to your business to create an ad for your website. When a user types these keywords, your ad will appear at the top of the results page, which will drive interested customers to your website.
Benefits of Google PPC in Japan
- The biggest benefit of Google PPC is that it is from Google. Google’s popularity can help companies in Japan find customers across the globe. If they want to target only local customers, that too is possible with Google PPC.
- Since AdWords works with keywords, there is a high chance of customers finding your ad when they are searching for services you offer.
- You have a detailed report and analysis of how your ad is faring and the revenue generated from it. Based on this, you can tweak your ads, make them more appealing, and add more keywords.
Creating an ad and finding keywords is a simple process, but understanding what keywords to use is not. Using Google AdWords, you can search for popular keywords and phrases you deem are the right fit for your campaign. However, how do you do it for Japanese? Japanese is not as easy to master as English, nor can it be translated without a proper interpreter. You need to have a bilingual PPC specialist who can translate the language, context and all, to provide usable keywords for your campaign.
How Google AdWords works
Note that you have to pay for your ad to be featured on Google’s search results page. Also, not everyone gets featured. Google AdWords is like an auction where you should have a quality ad and a significant bidding amount to win. With a little patience and learning, you can master its use and create great ads to draw in potential customers.
