Japanese websites are well known for their detailed designs and overload of information. This is not a negative trait because it reflects the culture and sentiment of the Japanese. For a non-Japanese eye, such websites may look like they are all over the place, but it works for its target audience.
The Japanese culture is one of respect and politeness. No matter what their status, everyone follows and adheres to the same values. That is why Japanese companies value their customers and stakeholders immensely, holding them to high standards. They make sure the products and services they offer are nothing but the best.
Japanese WEB Design
When designing a Japanese website, you should ensure that these values are reflected in it accurately. Here are four tips for designing the perfect Japanese website.
- Keep it simple – Unlike their western counterparts, the Japanese are not too fond of non-conformity. They are simple and uncomplicated, spending more time on productivity than showmanship. Their busy lifestyle leaves them little time to deal with non-essential features of the website. However, focus on providing a positive user experience.
- Include every detail– The Japanese do not believe in taking risks. For them, customer respect is above all else. Any dissatisfaction due to lack of information is an embarrassment. Add every detail about the products and services offered irrespective of how much space it takes up. The main reason for presenting all this information is to assure customers of the quality of their services.
- Make it colorful – Although the Japanese are demure, they are in no way dull. They love bright and cheery colors that add a hint of fun and quirkiness. Colorful backgrounds and patterns can engage customers effectively, making them stay on the page for a longer time. Understand what colors work for the website and keep it in line with the company’s values and needs.
- Distances matter – Spacing is a vital aspect of Japanese web design. Since there will be a lot of information presented on a single page, it does not make sense to put a lot of spacing between words and phrases. Check out any Japanese website and you will find this to be true. Use every pixel of the website well while still keeping the aesthetics of the website intact.
Website look for Japanese Culture
Designing a Japanese website is not complicated. You need to have an in-depth understanding of their lifestyle and needs as a whole to make a website that looks good as well as provides customers with what they want.
President of Imagine Web Creation, Kanzo Nara
With over 10 years of experience in Japanese and English bilingual web design. He is also one of the pioneers to start a Bilingual SEO agency in 2006.