Pay-per-click or PPC is a kind of online advertising model in which the payment depends solely on designated click-through. Essentially, these are ads which get the ‘top premium placement’, along the right-hand side trail which showcases natural or organic listings on a SERP (search engine result page). With pay-per-click, a business can create advertisements by targeting specific keywords.
Benefits of Japanese PPC
SEO is a great way to advertise your products and services on the internet. But it is also worthwhile to consider utilizing Japanese advertising platforms for pay-per-click ads. There are multiple advantages of PPC services, such as Google AdWords and Yahoo Search Marketing. For example, they can bring your website to the limelight and help you reach your target customers quickly and efficiently, and all this for an unlimited number of keywords.
Here is how your business could benefit from Japanese PPC services:
Keyword search: The SEO firm will help in identifying keywords which hold relevance in context of your business. These keywords will have good search volumes while also enjoying a decent conversion rate.
Landing page: It is indeed possible for a business to promote its current website pages online. But if it creates specific landing pages with respect to every keyword (or group of keywords), it will be able to target a larger group of people and enjoy better conversion rates.
If you’re not familiar with the Japanese language, a Japanese/English copywriter will be able to support you in writing an effective copy for all your landing pages. This will help you take better advantage of Japanese PPC.
Similar to how you need a well-written landing page, your ad content also needs to be relevant and optimized for SEO. Experienced copywriters in Japan can help you identify popular keywords typed in by users on search engines like Yahoo! Japan. These keywords can be used for developing catchy ads to help promote your Japanese PPC ad campaign.
Yahoo for PPC in Japan
Google AdWords is possibly the most popular ad search engine as far as PPC advertising is concerned. But a disadvantage of the immense popularity of AdWords is that it is a highly expensive PPC service.
Digital marketing experts say that Yahoo Search Marketing and Microsoft Ad Centre are the two key alternatives to Google AdWords. While both are useful for PPC, Yahoo definitely has a much higher reach in Japan, where a large chunk of the internet users continue to use it as a primary search engine.
